At Ezy Electronics we are all about providing the greatest prices, on the greatest range of products – Australia wide.
Now this is not always as easy as it sounds. In providing the greatest prices to our customers, we have to minimise our expenses so that these are not indirectly passed on to you.
Lower expenses on our end = Bigger savings for you!
These expenses include everything from our in house snack bar (sorry Jack!) to the more important things such as marketing and advertising.
So when the Ezy team got together for our major annual marketing campaign we were all already aware of the obvious options which every other Dick, Harvey & Norman were currently utilising. These include the BIG billboards, the annoying ads and the reeeeams of weekly junk mail.
Boring!
And not to mention, expensive!
So what was our genius idea then?….
Well it just so happens a member of the Ezy team has a farm near Melbourne international airport. This provided us with a large space, which we could transform into an advertising medium, never seen in Australia before.
Drumroll……The EZYELECTRONICS.COM.AU banner
Made from 650 meters of Canvacon woven plastic (cricket pitch cover material) , The banner took 60+ man hours to complete. The whole Ezy team got on board, ensuring that the letters were perfectly aligned, well fitted and of course big enough to be visible from the air.
The end result was a stunning banner measuring 3600 square meters.
So next time you are flying in our out of Melbourne airport, take a geeze out the window and see if you can spot our banner. We are sure it will add a little more excitement to your trip!
Adios for now
The Team @ Ezy
